The key product changes are:
• Tighter Roll - despite being 40m longer, the new manufacturing process allows us to roll thenew towel more tightly and therefore the roll has reduced in diameter
• Carton Shipper - the new towel will be shipped in cartons to aid palletisation
• Roll Appearance - the pattern on the product has changed to a more premium patternthat does not affect the absorbency or quality of the towel. The use of recycled fibrecontent also means that the colour of the towel is slightly different.